"Dining Entertainment" achievements explosive brand

Let not the same live entertainment brand

Small business barbecue, business is very hot, his restaurant is a large number of open shop in Wangjing. Every night, the barbecue fat sizzling, seducing young consumers taste buds. Through the cloud of smoke, the influx of men and girls Lulu on drinking, bursting with popularity, in the Wangjing nine at the behind of the alley, in the face of every day to sell 20000 baked waist smaller predecessors, Xiao Zhao's performance also ecstatic, every evening at 8 began open until 5 o'clock in the morning, from the open began sales of less than 1000 small on, every day can also sell tens of thousands on the performance. Is in the small open-air iron house barbecue, incandescent light, small bench table filled with young people come to hunt, only to hear a charcoal fire and roast string wrapped around, hard to imagine, here, is now Beijing street food no crowned king, the legendary arena & mdash; & mdash; Wangjing small waist, creating the myth of the barbecue performance, also let little Zhao4 Zi3 and numerous & ldquo; Wangjing waist & rdquo; become a veritable explosion products brand.

Is what created the “ Wangjing ” popular sales performance in this industry is facing the era of entertainment, “ universal entertainment is not a strange term, entertainment is a full range of penetration of our lives, the entertainment is also quietly spread to the catering industry, now dining entertainment more “ play “ ” “ Wangjing small waist ” it is in line with this consumer psychology. On a hot day, the city to cargo shirtless at night sitting in the open-air eating & ldquo; original flavor & rdquo; and to young people in the city, busy all day a relieved and the liberation of the soul.

Ma Wei seems, due to the influence of industrial upgrading and mobile Internet, food and beverage industry is products from past experience era towards the brand experience era. Society in the development, people on the food consumption habits are changing, people are no longer just to eat and eat, but also pay attention to the feeling and the atmosphere when eating. Food industry, the Internet is the cost and optimize the product cost structure to stimulate consumption, but now the young consumer groups become the main, love the Internet thinking consumers have shown a preference for food and beverage, many times, the consumer's value is not too concerned about, and more concerned about whether the consumer is playing happy, happy. Compared to the traditional catering enterprises, there is now personalized decoration style, interoperable experience theme restaurants, or with the spread of Internet topic restaurant can move more young consumers, there, catering entertainment brand added value will become the dominant factor in the presence of consumers. On the contrary, restaurant taste, food restaurant has become standard.

Wangjing small waist

Play more to the quality of
In a sense, a lot of food and beverage companies are still at the level of entertainment marketing activities, and not the catering brand and user entertainment to establish enough connections. Care blue orange garden fruit drink hit off Ma Li opinion, the relationship between brand and user can look at the relationship between adults and, in order to cater to now, many white-collar women like preferences in the home DIY, Mary in the shop design a drinks Modulation & ldquo; basic package & rdquo;, about the packaging can be infused 50-60 cup, in addition to affordable package, Ma Li network also teach consumers how to modulate a variety of beverages, the kitchen recreation business ideas, catering industry brand and user needs to establish the & ldquo; strong & rdquo; connection relationship, origin in the product experience, the end of the brand experience. To allow consumers to participate in product development, naming, food, and even marketing activities, packaging design and other aspects of the entire brand experience to complete the system upgrade from the product experience to brand experience.

With the rise of micro letters, microblogging and other new media, the soft spread is more important, but it is not easy to do a good job of spreading soft. Today, with the rise of new media marketing tools, the most fashionable communication access and the most traditional dining process, such as the practice of entertainment consumers in the sense of modern dining with new opportunities. In fact, in the industry's view, all industries are facing the era of entertainment, this trend is changing people's consumption habits. In this case, the soft spread of the brand to join the brand has done a number of adjustments, but the Internet is a topic of the spread of the restaurant, its population will be strong in a number of.